Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. Besides that, you can curate videos talking about specific features of a product or explore titles such as “X best features of product X.” Offer downloadable digital content.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Martech

MAY 25, 2022

When your customer looks at your system, for example, the eyes dart rapidly across the user interface, triggering a cascade of neurobiological activity that can affect everything from thoughts and emotions to desired behaviors such as downloading white papers and liking your social media posts.

Whitepaper 108

Whitepaper Email Marketing CRM Customer 108

Adobe Experience Cloud Blog

JUNE 29, 2015

And due to video’s linear nature, it’s actually easier to measure viewers’ engagement with these assets than many text-based content assets. With this viewing data in hand, marketers can feed their lead scoring and nurture programs to better qualify leads and nurture them for sales. How to use video strategically for lead generation.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. A terrific post on why statistics are catnip to social and content marketers. Stelzner (@Mike_Stelzner) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110

Sprout Social

MAY 18, 2016

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Leverage Video Marketing. Share Free Resources.

User-Generated 79

User-Generated Whitepaper eBook Partner Marketing 79

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Customers.ai

JANUARY 26, 2024

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. How do B2B marketing tools handle data privacy and security?

CRM 111

CRM User-Generated Analytics Marketing 111

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Create videos. As you get better at video (or can afford more resources), you can expand your strategy.

Customer Acquisition 126

Customer Acquisition Content Marketing Customer Whitepaper 126

Hubspot Marketing

MARCH 21, 2024

Create and promote more video content. Video marketing has become increasingly popular in recent years. Wyzowl's State of Video Marketing reveals that 91% of businesses use video as a marketing tool — an all-time high and a significant jump from previous years. But creating video content isn’t enough.

Marketing 103

Marketing Marketers User-Generated Promotion 103

Exposure Ninja

OCTOBER 17, 2023

Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. In exchange for their email, your whitepaper readers receive expert advice or an innovative solution to a complex issue. Especially if it’s FREE ! Lead secured.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Content marketing is best for: Lead generation. Video Marketing. In 2020, 85% of businesses used video as a marketing tool. 87% of video marketers claim video has increased their website traffic. Share your video content on social media. Case studies.

Digital Marketing 105

Digital Marketing Whitepaper User-Generated eBook 105

Rock Content

MARCH 26, 2023

Most service providers offer content like blog writing, email, social media, and white papers. But some may also handle videos, graphics, or even SEO optimization for their clients. Consistent, well-planned content creation is central to any good digital marketing campaign. Why Is Content Creation Important?

Whitepaper 52

Whitepaper Entertainment SEO Place 52

SMA Marketing

APRIL 18, 2024

Content Formats: Explore different content formats to diversify your content marketing efforts and cater to different audience preferences. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Marketing Insider Group

JANUARY 19, 2021

Skip more expensive strategies like paid ads and video marketing until you can afford them. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Make sure you’re consistent, regardless of publishing frequency and budget. Pillar pages. Infographics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Neil Patel

AUGUST 5, 2021

It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups white paper downloads. You want to instigate an action that will get users into your sales funnel and create conversions. What is a landing page? Use Goal-Based Bidding.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Video marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Optinmonster). Optinmonster).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Hubspot Marketing

NOVEMBER 30, 2022

The channels that can play a part in your content marketing strategy include: Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. Video marketing vs. commercial advertising. Email contact lists vs. email spam.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Adobe Experience Cloud Blog

JANUARY 3, 2018

The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Inspired by their success, Vidyard has launched Chalk Talk.

Whitepaper 134

Whitepaper Thought Leadership Education Marketing 134

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 139

User-Generated CRM Marketing Marketers 139

Hubspot Marketing

JULY 10, 2018

Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017). HubSpot is influential when it comes to inbound marketing. all relating to inbound across its niche segments in marketing, sales and service.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Marketing Insider Group

JUNE 15, 2015

Turn every video your company has ever made into blog posts and embed the videos. Video Marketer Wistia does a great job of taking its own medicine with its video library. Check out this example of How to Shoot Video With Your iPhone. Turn your gated campaign assets into summary blog posts.

Content Marketing 99

Content Marketing Whitepaper eBook Marketing 99

Content Marketing Institute

JUNE 20, 2018

In this Chief Marketer example , the page looks a little busy, but the Q&A stands out and is surrounded by multiple ways for someone to engage with the website: TIP: Plan to incorporate video into the Q&A to expand your content options and include a transcript for viewers to scan and search engines to index. Original research.

Transform 108

Transform B2C SEO Content Marketing 108

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. And attract new and existing customers.

PR 105

PR Customer loyalty User-Generated Marketing 105

AWeber

AUGUST 22, 2023

Maybe you’re illustrating an eBook or whitepaper. Video creation tools If you’re not using video, you’re in the minority. 91% of businesses invest in video marketing as a tool in 2023. Lumen5 is an online video maker with easy drag-and-drop tools for social-media-friendly content. Lumen5 What is it?

Price 77

Price User-Generated eBook SEO 77

Moz

JANUARY 17, 2021

Video marketing is another tool to draw in B2B leads. It’s gone from strength to strength, especially in the last few years, with 87% of businesses using video as a marketing tool. eBooks, white papers, and webinars make for great gated content. Create gated content.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Duct Tape Marketing

JANUARY 22, 2020

I bet I had you on for your book White Papers, didn’t I? So I think both of these things represent big organic activities that are in the realm, the scary realm, John, of video marketing. Like where does Instagram stories fit in for a typical marketer? Mike Stelzner: Thanks for having me back, John.

Social Media Marketing 39

Social Media Marketing Affiliate Marketing Whitepaper Influencer Marketing 39

Marketing Insider Group

SEPTEMBER 15, 2015

It’s true that video production is often seen as costly and time-consuming, but we’re sorry: these aren’t justifiable excuses anymore, especially when YouTube videos shot on iPhone and GoPro garner millions of watches and likes – as many likes, in fact, as traditionally produced and edited brand videos.

Content Marketing 101

Content Marketing PR Whitepaper Marketing 101