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SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. This is likely thanks to a paid partnership or affiliatemarketing team. These two examples are what a holistic SEM strategy should be by combing SEO, paid, social, affiliates, PR, etc. It should complement your SEO strategy.
Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Digital PR for SMEs Ready to Dominate Online.
Williams-Cook saw it all – big names in affiliatemarketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links. There were places where you could buy links, and services promising to boost your rankings actually worked!
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