Remove 2016 Remove Affiliate Marketing Remove PR Remove Promotion
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What Is Digital PR? (And How It Can Improve Your SEO)

Exposure Ninja

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Digital PR for SMEs Ready to Dominate Online.

PR 105
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What is SEM – Search Engine Marketing?

Search Engine Land

SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. SEM is about bringing both SEO and PPC together to promote your website or brand by increasing visibility on search engines through paid and organic traffic. This is likely thanks to a paid partnership or affiliate marketing team.

SEO 96
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Google Search at 25: SEO experts share memorable moments

Search Engine Land

Williams-Cook saw it all – big names in affiliate marketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links. It’s about promoting the “very best” and ensuring that they get the spotlight they deserve.

SEO 127