Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly.

PR 98

PR B2C Management Advertising 98

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Pamela Wilson is an award-winning designer and marketing consultant who runs the popular Copyblogger blog.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. Execution : This third phase is all about your project launch.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Drop him a note here.

User-Generated 64

User-Generated CRM Whitepaper Thought Leadership 64

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). But I paid her.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Orbit Media Studios

SEPTEMBER 20, 2022

The effectiveness of content marketing has remained steady since 2016. But content marketing remains challenging. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below.

B2C 145

B2C eBook Analytics Promotion 145

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor.

Content Marketing 108

Content Marketing PR Transform Manufacturing 108