Orbit Media Studios
SEPTEMBER 20, 2022
The effectiveness of content marketing has remained steady since 2016. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below. We asked the respondents if they write for B2B, B2C or both.
Sprout Social
SEPTEMBER 28, 2016
Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social is a powerful PR and marketing tool. — Shell Houston Open (@ShellHouOpen) March 30, 2016. This is true.
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Adobe Experience Cloud Blog
NOVEMBER 11, 2016
To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. In fact, it can be hard to distinguish the signal from the noise.
Moz
OCTOBER 23, 2018
I chose to take a look at Entrepreneur.com as a base for this study, so anyone working with B2B or B2C content, whether in-house or agency-side, will probably get the most use out of this (especially because I scraped the names of journalists publishing this content — shh! DM me for it. Feels a little wrong to publish that openly!).
Hubspot Marketing
AUGUST 21, 2023
Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.). So, what do you say?
Duct Tape Marketing
NOVEMBER 23, 2016
According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Sam Ruchlewicz is the resident data expert and Senior Digital Strategist for Warschawski, a Baltimore-based Advertising, Marketing & PR Agency.
Marketing Insider Group
JUNE 23, 2011
Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. John Wolf, Senior Director of Global PR, Marriott. There are big differences between B2B and B2C. Done is better than perfect (borrowed from Facebook motto). Tie social media to business objectives. Respect the brand. Know your business.
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