Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Did they view a product demonstration, request a free trial, sign up for an account, download a whitepaper, watch a webinar or visit a services page?

User-Generated 65

User-Generated CRM Whitepaper Thought Leadership 65

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. Do a phased rollout, advises @AmishaGandhi. Click To Tweet.

Influencer Marketing 100

Influencer Marketing Branding Whitepaper Thought Leadership 100

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. 79% of B2B buyers share white papers with their coworkers. Content Marketing Institute ). Optinmonster).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Marketing Insider Group

SEPTEMBER 15, 2015

By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Even if you’re a B2C marketer at a large company, this video is worth watching. Want to learn all about the sales funnel, and how it relates to PR and content marketing?

Content Marketing 100

Content Marketing PR Whitepaper Marketing 100