Marketing Insider Group
SEPTEMBER 1, 2015
Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product.
Martech
APRIL 2, 2024
Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Industry expertise Thought leadership isn’t just for PR. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more.
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Search Engine Land
APRIL 17, 2024
So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial. Subscribe to a newsletter. Complete a registration form.
Sprout Social
JULY 1, 2021
B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.
Martech
APRIL 18, 2024
So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial. Subscribe to a newsletter. Complete a registration form.
Search Engine Land
MAY 30, 2023
How should B2C marketers use GA4? SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Download a white paper. How should B2C marketers use GA4?
Duct Tape Marketing
NOVEMBER 23, 2016
Did they view a product demonstration, request a free trial, sign up for an account, download a whitepaper, watch a webinar or visit a services page? Sam Ruchlewicz is the resident data expert and Senior Digital Strategist for Warschawski, a Baltimore-based Advertising, Marketing & PR Agency. Drop him a note here.
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