‘Tis the season: Retailers can expect 32% more social messages this holiday season
Sprout Social
NOVEMBER 19, 2018
Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. In fact, the number of Facebook messages retailers received per day on average grew 83% in 2017 compared to 2016. Gearing up for projected growth in 2018.
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