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Innovid becomes Olympics ad management partner

Martech

JULY 27, 2021

With this Olympics, for the first time, the CTV ad experience is finally catching up and getting the biggest test in its history, paving the way for other tentpole live events to benefit from serving dynamic creative digitally. Why we care. The CTV audience has become an essential slice of the pie and can’t be overlooked.

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Tentpole Management Advertising Advertisers 109
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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. In fact, the number of Facebook messages retailers received per day on average grew 83% in 2017 compared to 2016. Gearing up for projected growth in 2018.

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Retail Tentpole Shoppers PR 109
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