Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 121

Video Marketing Branding User-Generated Millennials 121

SocialPilot

JANUARY 15, 2024

Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. Facebook video ads are used by more than 73% of marketers to promote their products or services.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing Millennials User-Generated Promotion 111

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. This proves that, regardless of deep uncertainty from brands about advertising on TikTok, many are listening to their customers wants first and are planning to dive into the deep end.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Content is one of the most efficient ways to promote a business. Almost half of all marketer’s plan to use content to reach their consumers.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. UK ad market expected to be the second highest for growth in 2021. Consumer confidence in June 2021 at highest level since 2016. Another 48.5% Furthermore, 11.7% on last year.

Advertising 52

Advertising Advertisers Retail Shoppers 52