2017 Customer Journey Marketing Automation Platform 
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JANUARY 3, 2025
Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. Build automated flows and omnichannel campaigns with a simple customer journey builder.
Adobe Experience Cloud Blog
AUGUST 25, 2017
However, email marketing apps aren’t made to hold excessive amounts of customer data, they’re made to design and send emails. For example, moving purchase data from your eCommerce app into your marketing automation platform to understand past purchases. Getting Started with Integration and Automation.
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NOVEMBER 8, 2023
The challenges preventing brands from implementing personalization at scale Despite the benefits, many marketing teams still struggle to implement personalization successfully. Personalization is possible only when you have reliable data about the entire customer journey. This is often due to three key roadblocks: Data silos.
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JANUARY 3, 2025
For example, both platforms support channels like email, push notifications, SMS, and WhatsApp. Teams can use them to build automated flows and complex omnichannel campaigns across these touchpoints via intuitive customer journey builders. However, each platform also has its strengths and weaknesses.
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