How Neuromarketing Could Revolutionize the Marketing Industry
Hubspot Marketing
JANUARY 31, 2019
What is neuromarketing? Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl.
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