2018 Direct Mail Market Segmentation 
CXL
JUNE 2, 2022
In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. How Invoca combined data and direct mail to get a 33X ROI. Failing forward with “explosive” direct mail pilots. Keep doing what works. Results from their ABM efforts.
Martech
FEBRUARY 25, 2022
This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Marketo was acquired by San Jose-based Adobe in October 2018. ActiveCampaign. Adobe Marketo. A screenshot of Marketo Engage (via Marketo).
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