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Community-based marketing requires new leadership mindset

Businesses Grow

And this book, I’ve been stewing on this since 2018 when I was writing Marketing Rebellion , and there was a chapter in there about belonging. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. It haunted me.

Gen Z 73
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. 2018 research shows how an advertising hiatus can impact brands’ long-term sales. Advertisers in turn adopted a more digital-heavy strategy as it was the medium least impacted by lockdowns.

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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

The internet is a beautiful place packed to the brim with information and cat videos. But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Why your company needs Digital Marketing. Everyone is already there.