Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them? But how do you start marketing to them? Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. Why it’s important. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. According to analysis, the annual dollar sales of the Switch were only outstripped by the launch of the Nintendo Wii in 2008.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

DECEMBER 8, 2020

Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones. This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations.

User-Generated 137

User-Generated CRM Marketing Marketers 137