Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

MARCH 8, 2021

From there, they can tap the bag icon in the corner and purchase these products directly from the Instagram app. Takeaways for Marketers. If you already have a Facebook Shop and want to expand your social media ecommerce strategy to Instagram, it's also scalable and easy. Takeaways for Marketers.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Facebook has a whopping 1.59 Paid Promotion.

Shoppers 126

Shoppers Product Gen Z Promotion 126