Remove 2018 Remove Partner Marketing Remove User-Generated
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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale. Simply put, the marketing tech of the future can do what humans can’t. Listen to Users and Build Contextually Relevant Messages.

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9 Account-based Marketing Case Studies

CXL

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. Serving the customer’s customer as a tactical ABM move. Keep doing what works.