Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Step 3: Automate marketing with a social media management tool. Why/why not?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. ” Marketing budgets now equate to just 6.4% This trend varies in strength across different verticals. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. market share. billion by 2030.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Buffer Marketing

OCTOBER 9, 2023

BeReal’s Global Campaign BeReal kicks off a global marketing campaign to find 'The Realest Person on Earth' with a 3-week paid vacation prize. Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019).

Gen Z 90

Gen Z User-Generated Transform Education 90