Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

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Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

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Gen Z eCommerce Shoppers Millennials 144

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcast listeners are growing fast. The number of weekly listeners rose by 14 million in that time.

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Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

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Gen Z Millennials User-Generated Marketing 111

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. If you’re familiar with the movies, you may be rightfully confused.

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Retail Fashion Gen Z Branding 122

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. View this post on Instagram.

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Education Gen Z Millennials Promotion 111

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Want to really know what goes on in the world of Gen-Z?

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Gen Z Food Influencer Marketing Marketing 103

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. — goblin girl (@sarahmhawkinson) October 30, 2019.

Retail 101

Retail Gen Z Fashion Millennials 101

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Image Source And then, we have events like the Rennsport Reunion that serve as community builders.

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Branding Fashion Gen Z B2C 120

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

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Gen Z User-Generated Millennials Marketing 98

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. During 2019, Instagram’s native shopping features underwent some major changes for e-tailers. Influence marketing works especially when targeting Gen Z buyers. Instagram Shopping.

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Gen Z User-Generated Shoppers Real Estate 108

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. AARP reports that 45% of Americans who are at least 50 years old play monthly or more often, a significant increase from the 2019 figure, and roughly 22% break out the video games on a daily basis.

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Customer Millennials Transform Gen Z 52

Econsultancy

DECEMBER 6, 2021

These latest spending figures sit well above the rate of investment seen before the pandemic in 2019. In the third quarter of 2019, spend by advertisers reached nearly $600 million in total, before rising to over $700 million in the same quarter of 2020 and even further to almost $1 billion in 2021. in Q4 versus Q3.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

SEPTEMBER 9, 2020

With a Brand Account, you can also open and manage multiple YouTube channels. If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. For instance, did you know that in 2019, more than 99 million hours of guided meditation videos were watched?

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Gen Z Marketing Marketers Analytics 145

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

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Advertising Advertisers Gen Z Place 89

Hootsuite

OCTOBER 27, 2020

However, despite this significant roadbump – and the ongoing uncertainty surrounding its prospects in the United States – TikTok still managed to add more than 80 million new users outside of India between July and September 2020. But this ‘age gap’ is even more apparent when we look at more recent additions to the communications mix.

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eCommerce Gen Z Shoppers Communications 145

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. The keys to success in visual search are: Feed management. Image optimization.

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Shoppers Retail Finance User-Generated 114

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertising 52

Advertising Advertisers Gen Z Place 52

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. Dissecting the COVID-19 social chatter.

Branding 110

Branding Transform Gen Z Entertainment 110

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertising 40

Advertising Advertisers Gen Z Place 40

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Generation X, and 48.2% Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

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Social Media Marketing Gen Z Millennials PR 145

Hubspot Marketing

JANUARY 3, 2024

It went on to become one of the most famous hold call music when one of the creators worked at Cisco as a Call Manager and implemented it into the calls. Peloton A Peloton commercial went viral during the holidays of 2019, but not in a good way. Bud Light commercial uses Opus No. 1, made by Tim Carleton and Darrick Deel in 1989.

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Advertising Advertisers Food Gen Z 117

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you.

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Millennials Gen Z User-Generated Marketing 111

Buffer Marketing

NOVEMBER 15, 2023

I know a lot of die-hard IG Reels creators will loathe the idea of switching allegiances, but having a little look-see at what’s happening on Gen Z’s social platform of choice doesn’t necessarily mean you’re a TikToker. Here’s how Mitra made it relatable to social media managers. Rosyln (feat.

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Gen Z Fashion Management Place 24

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. According to the 2019 Edelman Trust Barometer , 75% of people trust their employers to do what is right. Posted by Citi on Friday, October 18, 2019.

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Gen Z Millennials User-Generated Performance Marketing 145

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. Gen Z targeted advertising. In 2020, expect to see a trend for advertising that attempts to capture Gen Z’s attention. Who is Generation Z? Gen Z is the up and coming demographic, now looking to make decisions when it comes to which brands they want to buy from.

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Gen Z Advertising Advertisers Millennials 81

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. If you’re trying to reach older customers, an influencer who’s popular with Gen Z users probably isn’t the best fit, no matter how great their content is. Build trust. View this post on Instagram. Good morning!

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Gen Z Promotion Entertainment User-Generated 111

Hootsuite

JUNE 21, 2023

Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. This includes accounts managed by individual representatives and brokers. That’s not surprising.

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Gen Z Communications Education Millennials 101

Hootsuite

JULY 21, 2022

Gen Z is raving about it, but what is BeReal? BeReal launched in late 2019, but its popularity started to explode in mid-2022. Managing multiple social media networks can be tricky. Your Guide to the Newest Social Media App appeared first on Social Media Marketing & Management Dashboard. What is BeReal?

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Gen Z Social Media Marketing Advertising Advertisers 114

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

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Gen Z Branding Transform Millennials 116

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

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Gen Z Millennials Price Social Media Marketing 118

Neil Patel

JANUARY 18, 2023

Let’s look at the work management company Asana. In a 2019 survey of how much compensation they’d need to give up digital services, the “most valuable” resource was search engines. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Is it email? Social media? Online maps?

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SEO Gen Z User-Generated Advertising 113

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2.

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Copywriting Gen Z Whitepaper Email Marketing 109

Digital Marketer

OCTOBER 31, 2022

Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. compared to 2019. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong.

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Gen Z Email Marketing Retail Marketing 78

Hootsuite

MARCH 4, 2020

Byte was delayed from a planned spring 2019 launch. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Byte seems to be popular with Gen Z audiences too, judging by the self-reported ages of users. Ad campaigns will be managed through their Partner Program.

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Gen Z Place Branding Education 127

Hootsuite

AUGUST 19, 2020

What Digiorno did: During National Pizza Month 2019 (also known as “October”), Digiorno offered free pizza to customers who tweeted #DeliveryDigiorno. — DiGiorno (@DiGiorno) September 23, 2019. — Ben Kucharski (@HelloBK) October 31, 2019. — DiGiorno (@DiGiorno) October 11, 2019. 18+VoidWhereProhib.

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Gen Z User-Generated Social Media Marketing Promotion 145