Calvyn Lee Blog

JANUARY 28, 2023

Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Where is marketing headed in 2023?

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Neil Patel

JANUARY 18, 2023

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.”

SEO 113

SEO Gen Z User-Generated Advertising 113

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Using data to drive your display advertising is still the way forward but having a robust data strategy and management process in place is crucial for making it successful. Contextual advertising is back.

Advertising 89

Advertising Advertisers Gen Z Place 89

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Using data to drive your display advertising is still the way forward but having a robust data strategy and management process in place is crucial for making it successful. Contextual advertising is back.

Advertising 52

Advertising Advertisers Gen Z Place 52

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Using data to drive your display advertising is still the way forward but having a robust data strategy and management process in place is crucial for making it successful. Contextual advertising is back.

Advertising 40

Advertising Advertisers Gen Z Place 40

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months.

Advertising 52

Advertising Advertisers Retail Shoppers 52