Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Data is not only used for targeting marketing campaigns, but also for improving the customer experience.

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Litmus

JULY 20, 2021

Knowing these insights is powerful—they fuel future growth for your email marketing program. But what email metrics and key performance indicators (KPIs) should you measure? What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you?

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Marketing Insider Group

JULY 1, 2020

But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been blossoming in recent years – the industry reached $300 billion in 2019 – in-house marketing professionals still struggle to get the support they need.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145