Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. — Jenn Crim (@jenncrim) December 11, 2020.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Copywriting 143

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster.

eBook 145

eBook SEO Real Estate Promotion 145

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Tell us a little bit about the opportunity that you saw, in the market and about Fastloop’s, you know, point of difference. [00:14:28]

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Tell us a little bit about the opportunity that you saw, in the market and about Fastloop’s, you know, point of difference. [00:14:28]

Transform 52

Transform Marketing Marketers CRM 52