Remove 2020 Remove CMO Remove Shopper Market
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2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Power Digital Marketing

If 2020 was the tipping point for digital grocery, 2025 is the year it became mandatory. CMO Takeaway: Retail Media is Not Optional In food & beverage, DTC isn’t the answer —it’s the exception. Food and beverage brands are no longer dabbling in digital—they’re doubling down. The opportunity is massive.

Food 52
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Merkle raises its commerce game: Tuesday’s daily brief

Martech

But that changed in 2020, right? She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. Driscoll’s pandemic-driven pivot. Think about shopping for fresh produce.