How Driscoll’s pivoted from fresh in-store to fresh online
Martech
JULY 12, 2021
But that changed in 2020, right? “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “Shopper marketing is where we spend most of our time and money now,” she said.
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