Kevin Indig

NOVEMBER 13, 2023

The FTC reported over $8b in fraud damage in 2022, +30% more compared to 2021. Advertising, the biggest source of publisher revenue, moved from publishers to advertising platforms like Google or Meta. to $14.3b (-62%), while digital advertising reached $107b. I dunno about goblins, but humans tend to exploit systems.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Affiliate marketing. Advertising. Get the full report now!

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Digital Marketer

MAY 4, 2023

This encompasses all available touchpoints, including digital advertising , content and social media marketing. Better teamwork and collaboration The results of the 2021 Statista survey shown above found that inter-departmental siloing is the biggest challenge when optimizing the customer journey.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. Try affiliate marketing. This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. Run TikTok ads.

Gen Z 108

Gen Z Affiliate Marketing User-Generated Promotion 108

Power Digital Marketing

NOVEMBER 30, 2022

The classic advertising “Four P” marketing mix (Product, Price, Place and Promotion) have been part of a solid retail marketing strategy since the mid-20th century. Cause marketing and value-based consumption habits have been on the incline for years now, and many analysts argue the COVID-19 era accelerated the trend.

Retail 52

Retail Gen Z Marketing Marketers 52

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40