Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Gen Z 117

Gen Z Advertising Advertisers Millennials 117

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships. Meanwhile, other media generate 12% of donations. for search advertising. Nonprofit Marketing Statistics.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Hubspot Marketing

JANUARY 16, 2023

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. was valued at a record 16.4

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 109

Gen Z Branding Advertising Advertisers 109

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. Advertisers on SnapChat have the potential to reach 557.1 39% of Snapchat’s advertising audience is between the ages of 18 and 24. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. million people.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Their marketing efforts feel like more than an advertisement — they usually have a powerful message, too. But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Search Engine Land

MARCH 3, 2023

The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. We’re constantly looking for ways for advertisers to reach the people who come to Pinterest with commercial intent,” a spokesperson said. “As

Gen Z 97

Gen Z Transform Retail Advertising 97

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Snapchat advertising statistics. This Snapchat business statistic is important for brands advertising on Snapchat. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. As of 2021, 9 out of 10 users watch Instagram videos weekly.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. billion in 2021. billion in 2016 to $9.7

Gen Z 117

Gen Z Millennials Retail Price 117

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play. Two years later, Shorts continues to grow.

Gen Z 112

Gen Z B2C User-Generated Branding 112

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Its 2021 co-branded collection with Fendi brought in $1 million in sales just one minute after it launched. Image Source The endorsements have also found their way into Skims advertising.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Martech

OCTOBER 18, 2022

With the ability for advertisers to integrate DOOH into programmatic omnichannel campaigns, it becomes easier for them to leverage spaces where consumers expect ads, as part of outdoor street landscape that’s featured billboards and bus shelter ads since the early days of advertising. Where is the money coming from?

Gen Z 115

Gen Z Retail Transform Advertising 115

Hubspot Marketing

DECEMBER 13, 2023

Per a recent study by IAB: 44% of advertisers plan to increase spend with content creators in 2024 Brands anticipate increasing creator content budgets by 25% in 2024 39% of consumers watch more content now than the year prior Creator content is no longer just a top-of-funnel play. Two years later, Shorts continues to grow.

Gen Z 89

Gen Z B2C User-Generated Branding 89

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Unlike other marketing tactics, nostalgia marketing campaigns come across as authentic, and 67% of Gen Zs value authenticity.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Rock Content

OCTOBER 20, 2023

In this same context, traditional advertising was challenged. Social Sheperd 72% of Millenials and Gen Z follow influencers on social media There are influencers and followers of all niches and profiles, but the data from Morning Consult’s Influencer Report show that Millenials and Gen Z are the lead audiences.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. — Twitter Blue (@TwitterBlue) November 9, 2021. — Women's Aid (@womensaid) November 25, 2021.

Gen Z 52

Gen Z Health Retail Millennials 52

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

SocialPilot

JANUARY 10, 2024

Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

MAY 9, 2022

adults use YouTube and data from a 2021 Pew Research study suggests that its reach is growing. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Over 80% of U.S.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

MAY 16, 2023

YouTube also seems to have better opportunities for advertisers and monetization, while Vimeo offers viewers the perk of no pre-roll ads. In fact, Head of Instagram Adam Mosseri clarified in 2021 , "We're no longer a photo-sharing app or a square photo-sharing app." Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Neil Patel

JANUARY 20, 2022

In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. One of the top benefits of advertising on social media is you are able to target specific audiences with your ads. We will teach you in the webinar.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Sprout Social

APRIL 12, 2022

According to the Muck Rack State of PR Report 2021 , 73% of public relations professionals don’t think the term “public relations” as it’s defined today will describe the work they’re doing in five years. Two-thirds of the PR firms that had top profit performance in 2021 focused on DEI with a pay equity audit. versus 2.87

Communications 106

Communications PR Gen Z Analytics 106

SmartBrief - Marketing

JULY 11, 2023

And while Meta remains in the top seat for social media advertising with 90% of respondents using Facebook and 79% using Instagram for marketing, there are new social media platforms such as BeRea l that are gaining momentum and targeting consumers in a more organic and authentic way.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Kevin Indig

NOVEMBER 13, 2023

The FTC reported over $8b in fraud damage in 2022, +30% more compared to 2021. Advertising, the biggest source of publisher revenue, moved from publishers to advertising platforms like Google or Meta. to $14.3b (-62%), while digital advertising reached $107b. I dunno about goblins, but humans tend to exploit systems.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Influence marketing works especially when targeting Gen Z buyers. Instagram ads.

Gen Z 110

Gen Z User-Generated Shoppers Real Estate 110

Hubspot Marketing

MARCH 14, 2023

Paid social media advertising can help your business generate more leads. Advertising can complement your organic lead generation efforts — they don’t have to be mutually exclusive. People use different platforms for different reasons, and there is even preference for one platform over another based on generation.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Sprout Social

APRIL 29, 2021

Not only that, but it’s a growth that’s set to continue over the next three years, especially with Gen Z and Millennials. Take action: Connect with your ideal audience with social media advertising. Check out this handy guide to social media advertising to help get you started. — @LidlGB (@LidlGB) April 8, 2021.

Gen Z 105

Gen Z Customer Journey Advertising Advertisers 105

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

User-Generated 125

User-Generated Retail Non-Profit Advertising 125