Tips for an Effective 2021 Email Program: A Preview of October’s Litmus Live Day
Litmus
OCTOBER 19, 2020
The only thing we know about 2021 is … that it’s coming. Normally, email teams begin planning and creating content calendars months in advance, likely using a combo of business goals with knowledge of subscriber interactions and adding in new initiatives or attributes to test. The key to success: planning for flexibility.
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