Litmus
OCTOBER 19, 2020
The only thing we know about 2021 is … that it’s coming. Normally, email teams begin planning and creating content calendars months in advance, likely using a combo of business goals with knowledge of subscriber interactions and adding in new initiatives or attributes to test. The key to success: planning for flexibility.
Hootsuite
JULY 11, 2022
Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s on any average day—a year over year improvement from 2021’s 249 million. Source: Digital 2021. But that’s social networking. Source: Statista.
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Litmus
JULY 26, 2021
Learn from Angela at Litmus Live 2021! Sharing the various changes, introducing a new brand, outlining leadership succession plans, determining which audiences needed to know what and when, and then determining a cadence for communicating these pieces of information were all a part of that. And there were many. The results.
Martech
MAY 13, 2022
Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. This space is changing constantly.
Hubspot Marketing
OCTOBER 27, 2022
Know your goals before you begin planning, and you'll have an easier time determining what's best for your strategy. Download this goal planning template for help figuring out the right content goals. To develop a successful plan, you need to clearly define your content's target audience — also known as your buyer persona.
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