Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Hubspot Marketing
JUNE 26, 2025
Their product is tremendous in the world of payment processing, but this ad makes no sense. However, Katy Milkman, along with a large team of researchers, applied this idea to persuasive messaging in her fantastic 2021 study , which looked at how to encourage patients to get vaccinated for the flu at an upcoming doctor’s appointment.
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