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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

Their product is tremendous in the world of payment processing, but this ad makes no sense. However, Katy Milkman, along with a large team of researchers, applied this idea to persuasive messaging in her fantastic 2021 study , which looked at how to encourage patients to get vaccinated for the flu at an upcoming doctor’s appointment.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

This requires a review of strategic aspects related to neuromarketing , for example, which reinforce the company’s identity in its public’s imagination. A product can be highly recognized, but have a null brand positioning. Brand positioning or brand awareness? The same is true about brands.

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This day in search marketing history: February 25

Search Engine Land

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.