Litmus

OCTOBER 27, 2021

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Production cycles are getting longer while volume is increasing. Get the 2021 State of Email report for full access to the data, resources, and hands-on advice that will keep you as a leader of email innovation.

CMO 118

CMO Email Marketing Branding Product 118

Ann Handley

MAY 11, 2021

The products on the shelves looked… promising. “LEARN ABOUT PRODUCTS? Pageviews increased 143% between Q1 2020 and Q1 2021. The post Should You Ungate Your Content in 2021? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer.

Whitepaper 130

Whitepaper Communications Price Education 130

Adobe Experience Cloud Blog

OCTOBER 16, 2020

I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. If you are a customer or partner interested in taking your Marketo Engage expertise and thought leadership to the next level, I encourage you to apply for the 2021 program. . Attend Marketo Engage Product Update Calls .

Thought Leadership 134

Thought Leadership Product Customer Branding 134

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Analytics 112

Analytics Customer Product Marketing 112

Hubspot Marketing

DECEMBER 23, 2022

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it. Top Productivity Blogs. Recommended Read: The 2-minute productivity rule. HubSpot Blog.

Product 132

Product 132

Sprout Social

SEPTEMBER 14, 2020

While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. And though marketers can’t predict what will happen in the new year, we can use what we’ve learned in the last nine months to improve our marketing strategy for 2021.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Customer loyalty 145

Search Engine Land

NOVEMBER 28, 2022

compared to 2021, according to a report by Sensormatic Solutions. compared to Black Friday 2021, Bloomberg reports. The post Black Friday sales up nearly 12% from 2021 appeared first on Search Engine Land. Interestingly, visits to physical stores on Thanksgiving Day increased by 19.7% compared to last year. USD or $105.10

Shoppers 93

Shoppers Health eCommerce Retail 93

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. The use of video in ad production.

Entertainment 98

Entertainment Advertising Advertisers Customer loyalty 98

Marketing Insider Group

JULY 26, 2021

Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Better access to more product options has made brand loyalty less secure. What has changed is the way we (the collective consumer) think about online vs. in-person shopping as separate categories for separate types of products.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Chief Martec

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

CMO 136

CMO B2C User-Generated Customer 136

Litmus

NOVEMBER 18, 2020

Here are the email design trends we’re expecting in 2021 with examples (click to jump ahead): Tangible visual content. We see this trend flourishing as we move into 2021 and brands seek ways to showcase their products in the inbox. Stopwatch introduces their product in beta with this pre-launch email. Simplification.

Real Estate 122

Real Estate Promotion Food Retail 122

Search Engine Land

MARCH 7, 2023

Google has confirmed that the February 2023 product reviews update is now finished rolling out. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m. Previous product review updates. ET on February 21. Why we care.

Product 96

Product SEO 96

Neil Patel

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021. What SERP result trends should you pay attention to for 2021 and beyond?

SEO 144

SEO Analytics Digital Marketing Food 144

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

CMO 110

CMO Email Marketing Communications Branding 110

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. 81% of people use Instagram to research products and services. — Hootsuite (@hootsuite) June 10, 2021. View this post on Instagram.

User-Generated 145

User-Generated Social Media Marketing Place Management 145

Search Engine Land

DECEMBER 8, 2021

RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year. Please visit Search Engine Land for the full article.

Product 102

Product 102

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience. TikTok has 689 million monthly active users.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021. A whopping 36% of consumers have found and purchased products the same way.

Gen Z 124

Gen Z Product User-Generated Millennials 124

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021.

Market Trends 145

Market Trends Transform CMO Marketing 145

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 92

Transform Email Marketing CMO Education 92

Search Engine Land

APRIL 5, 2022

As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. Please visit Search Engine Land for the full article.

Product 95

Product 95

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. in 2021, to a total spend of $108.53 Download Display Advertising Trends 2021. Device usage in 2021 so far… Mobile display advertising continues to remain the number one location for your display ads to be seen.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Entertainment 143

Entertainment eCommerce Digital Marketing Social Media Marketing 143

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. Ask yourself: are you empowering your customers to make the most of your product or service from the word “go? — Zendesk (@Zendesk) April 26, 2021. How: Register today ??

Customer 122

Customer Shipping CRM Education 122

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% These trends are predicted to continue into 2021 and beyond. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C 127

B2C CMO Energy Marketing 127

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork.

Transform 126

Transform Customer loyalty Customer Journey Customer 126

Litmus

OCTOBER 6, 2021

VP of Product at Dyspatch. I like to tell the story that I joined Dyspatch because I spent many years working at companies that would have benefited so much from having the product! Join us at Litmus Live via livestream on October 26th-27th, 2021. Litmus Live , THE conference for email marketers! Veronica Best. Get your ticket.

Email Marketing 103

Email Marketing Communications Product Customer 103

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

Email Marketing 86

Email Marketing Copywriting CMO Communications 86

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? How can you efficiently create your marketing budget for 2021? Automating marketing activities is fundamental if you want to improve your results and maximize your team’s productivity. How can you efficiently create your marketing budget for 2021? Keep reading!

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Advertising 98

Advertising Advertisers Influencer Marketing Transform 98

Content Marketing Institute

DECEMBER 23, 2020

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021.

Content Marketing 138

Content Marketing Marketing Marketers Product 138

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% in August of 2021.

New Technology 289

New Technology CMO B2C Marketing 289

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. About 8 in 10 expect to be selling their products or services via social within the next three years. The best social commerce platforms to use in 2021. Online shopping is going social.

Shoppers 129

Shoppers eCommerce Transform User-Generated 129

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Those who honed in on their online advertising strategies thrived.

Advertising 98

Advertising Advertisers User-Generated Branding 98

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Here is where I believe we are going next: Predicted Trends for 2021 for Small Business. Members also receive a 30% discount on new, qualifying products. 2021 Small Business Trends. [00:00:00] mechanism, you know, in 2021.

SEO 93

SEO Fashion Transform eCommerce 93

Neil Patel

SEPTEMBER 3, 2021

Some common (and growing) opportunities for personalization include: targeted emails custom video messages product recommendations social media. All MarTech automation tools come with data insights that allow you to track everything from productivity to campaign spend. MarTech 2021 Trends: Conclusion.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131