Martech

MAY 13, 2022

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Location-based marketing.

Transform 127

Transform Gen Z Shoppers Retail 127

Hubspot Marketing

OCTOBER 27, 2022

Know your goals before you begin planning, and you'll have an easier time determining what's best for your strategy. Download this goal planning template for help figuring out the right content goals. To develop a successful plan, you need to clearly define your content's target audience — also known as your buyer persona.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

FEBRUARY 28, 2025

If youve seen the award-winning HBO show Succession, you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. Ive personally worked at companies that took succession planning seriously, and those that didnt, and the difference was stark.

Succession Planning 80

Succession Planning Management Communications Education 80