TikTok vs Instagram marketing: which is better for your business?
Power Digital Marketing
JANUARY 19, 2023
TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.
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