Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. The platform saw a 70% increase in video views for #haul, where creators typically share what they bought. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Get MarTech!

Gen Z 110

Gen Z Shoppers Food Marketing Plan 110

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. The top 10 social media sites & platforms 2022.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously.

Branding 100

Branding Gen Z Transform Education 100

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SEMrush) The U.S. of all internet traffic.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81