Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 118

Inbound Marketing Influencer Marketing Social Media Marketing B2C 118

Hubspot Marketing

MARCH 19, 2024

This blog post about building trust with social selling is a great resource if you use the strategy. Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. percent of influencers. followers on Instagram.

Influencer Marketing 120

Influencer Marketing Retail Fashion Global Marketing 120

Buffer Marketing

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. monthly active users in 2022.

Gen Z 89

Gen Z User-Generated Transform Education 89