Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Many Chat

JULY 8, 2022

You should absolutely be working hashtags into your Instagram marketing strategy. and “What are the trending hashtags in 2022?”. Engagement: Speaking of engaging, according to research from Influencer Marketing Hub, brands that used at least one hashtag in their post saw on average 12.6% SIGN UP FOR FREE!

Fashion 111

Fashion Food Influencer Marketing Promotion 111

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing 108

Influencer Marketing Branding User-Generated Promotion 108

Kuno Creative

SEPTEMBER 15, 2022

As much as I try to avoid it, I’m not immune to the power of influencers. The global influencer market was valued at more than $16 billion in 2022, according to Statista. And today’s influencers aren’t just filter-happy young people with enviable lifestyles peddling consumer goods like athleisure and electronics.

Influencer Marketing 72

Influencer Marketing Marketing Marketers Marketing Strategy 72

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 119

B2C Market Trends Marketing Marketers 119

Econsultancy

MARCH 10, 2022

Content marketing now plays a vital role in any brand’s marketing strategy. Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that informs and entertains, adding to the complexity of creating a compelling content strategy. Register Now.

Influencer Marketing 52

Influencer Marketing Content Marketing Entertainment Marketing 52

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 142

Digital Marketing Influencer Marketing Marketing Marketers 142

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. And they all have influence.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

OnPassive Marketing

SEPTEMBER 18, 2022

Many people are wondering what the future of affiliate marketing will be in 2022. Or will it continue to be lucrative and effective for marketers to market their products? Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022?

Affiliate Marketing 72

Affiliate Marketing New Technology Law Marketing 72

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 114

Market Trends Marketing Marketers Affiliate Marketing 114

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 139

Finance Price Influencer Marketing Marketing 139

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

JULY 22, 2022

To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Most Effective Strategies for Lowering CAC. Marketing Channels Resulting in the Lowest Quality of Leads. of marketers.

Customer Acquisition 111

Customer Acquisition Direct Mail User-Generated Influencer Marketing 111

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 115

Gen Z Influencer Marketing Social Media Marketing Finance 115

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

NOVEMBER 29, 2023

The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers. These tactics worked. Last year, sales for Stanley tumblers increased by 275%.

PR 112

PR Influencer Marketing Branding Marketing Strategy 112

Power Digital Marketing

JANUARY 19, 2023

Alternatively, businesses can work with a digital marketing agency that pairs them with the candidates that will best help meet their TikTok marketing goals. #3 3 Harness analytics to monitor the campaign’s progress They say what is not measured can’t be managed, and this certainly holds true for TikTok affiliate marketing.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Econsultancy

JULY 18, 2022

Influencers are more integral to the digital marketing strategies of big brands than ever before. With social influence growing, how is the industry evolving? Here’s a look at three current marketing trends and their impact.

Market Trends 121

Market Trends Marketing Marketers Digital Marketing 121

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 116

eCommerce Marketing Marketers Influencer Marketing 116

Spiralytics

APRIL 23, 2023

In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Global influencer marketing was valued at $16.4 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

APRIL 4, 2022

Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. 5 Instagram Challenges Marketers Face. Think again.

Influencer Marketing 112

Influencer Marketing User-Generated Marketing Marketers 112

Hubspot Marketing

DECEMBER 22, 2022

In 2022, the grocery chain made working with popular creators and entrepreneurs a regular part of its business strategy with new drinks appearing on the menu each month costing between $14-$17 each. Marketing Snippets. The latest news and marketing strategy insights. We surveyed over 1,200 marketers to find out.

Shoppers 102

Shoppers Marketing Marketers Price 102

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. percent of influencers. followers on Instagram.

Influencer Marketing 121

Influencer Marketing Retail Fashion Global Marketing 121

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Influencer marketing can also apply to podcasts.

Gen Z 118

Gen Z Influencer Marketing Entertainment Marketing 118

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers.

Gen Z 125

Gen Z Market Trends Millennials Marketing 125

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 What about the rest of the world?

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

MARCH 19, 2024

This blog post about building trust with social selling is a great resource if you use the strategy. Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 103

Thought Leadership Marketing Marketers Influencer Marketing 103

Spiralytics

JANUARY 11, 2023

The Ultimate Email Marketing Trends in 2023. Earlier marketers used to track open rates by collecting users’ information using invisible pixels. But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Trend 1: Content!

Market Trends 98

Market Trends Email Marketing 2023 Trends Marketing 98

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. What Can You Do?

Law 103

Law CRM Market Trends Marketing Strategy 103