Remove 2024 Remove Gen Z Remove Market Research Remove Social Media Marketing
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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

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5 Graphic Design Trends to Improve Your Social Media Branding in 2024

Buffer Marketing

In this article, we've curated the top five graphic design trends for social media branding in 2024. We’ll delve into what they are, their ideal use cases, and how brands can effectively integrate them into their social media design to boost engagement, enhance brand perception, and increase brand reach.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. SmartInsights) Leading marketers are 1.6 billion by 2025.