Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. In 2024, video content will make up for 82% of the internet traffic.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

APRIL 5, 2024

Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream.

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. But what is social commerce, and how can brands use it to drive conversions?

Shoppers 52

Shoppers Gen Z Digital Marketing User-Generated 52

Hubspot Marketing

FEBRUARY 6, 2024

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Why, you may ask?

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Buffer Marketing

DECEMBER 20, 2023

A pink billboard went viral on social media, along with a brand collaboration with Airbnb , and maybe most significantly, fans made thousands of memes combining Barbie with another blockbuster that shared its release date: Oppenheimer.  Did Gen-Z kill the concert?   Barbenheimer, obviously! Time will tell.

Gen Z 115

Gen Z 2023 Trends User-Generated Social Media Marketing 115

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. However, choose the right platform based on your target cohort.

Social Media Marketing 142

Social Media Marketing Gen Z User-Generated Marketing 142

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. "The engagement on Slack is so high from what I've seen, so I really wanted to create a community just for them to take advantage of that."

Gen Z 99

Gen Z Branding Influencer Marketing Fashion 99

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. She mentions an example that happened on February 1st, 2024.

Gen Z 107

Gen Z User-Generated Branding Education 107

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Because there isn’t any.

Gen Z 104

Gen Z Social Media Marketing Analytics Video Marketing 104

Buffer Marketing

APRIL 25, 2024

Another more recent study found social media is the number one channel for Gen Z, millennials, and Gen X to discover new products. Moreover, 31 percent of respondents search for answers to their questions on social media. But how do you go about navigating search engine optimization on social media?

SEO 102

SEO Gen Z Social Media Marketing Millennials 102

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. We’ll delve into what they are, their ideal use cases, and how brands can effectively integrate them into their social media design to boost engagement, enhance brand perception, and increase brand reach.

Gen Z 104

Gen Z Branding Transform Food 104

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers. So Shama, welcome to the show.

SEO 63

SEO Transform Gen Z PR 63

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% Global ad spending in the social media advertising market is expected to reach $219.8

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Buffer Marketing

APRIL 29, 2024

So I compared every tool with the same text prompt for an image I often need to find:  “Generate an image of a young, Gen-Z photo-realistic social media influencer creating content by filming a video with their phone in selfie mode.”  I've included some of the best in this article.)

User-Generated 112

User-Generated Gen Z Price Marketing 112