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Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?
The death of third-party cookies is especially unfortunate for marketers because it compromises your personalizedmarketing efforts. Fortunately, Google has pushed the phase-out to 2024, giving you more time to readjust your personalization strategies. Cookies existed years before Google’s establishment.
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