Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 100

Analytics Influencer Marketing Health CRM 100

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. This is John Jantsch, my guest today, Shama Hyder.

SEO 64

SEO Transform Gen Z PR 64

Jeff Bullas

DECEMBER 7, 2022

Most companies and funds in Africa concentrate on Africa One, which has the most disposable income and behaves like the elite segments in other global markets. This is the lowest-hanging fruit of the African market. However, they constitute only up to 10% of the entire market.

Health 202

Health Non-Profit Food Energy 202

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. Altogether, gaming brought in a total of $180.3 In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Spiralytics

JANUARY 9, 2023

The death of third-party cookies is especially unfortunate for marketers because it compromises your personalized marketing efforts. Fortunately, Google has pushed the phase-out to 2024, giving you more time to readjust your personalization strategies. Cookies existed years before Google’s establishment. Walled gardens.

Shipping 103

Shipping Marketing Marketers Digital Marketing 103

Econsultancy

DECEMBER 3, 2021

In Singapore, 36% of consumers bought apparel from outside of their home market, making it the top global market for cross-border online clothing purchases in 2020, according to analysis. billion by 2024 (a CAGR of 57%). This was followed by Russia (32%), Chile (31%), France (29%) and Mexico (28%).

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. market share.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Econsultancy

MARCH 4, 2022

Zooming in, SensorTower forecasts that consumer spending on non-game apps, such as streaming service and ecommerce apps, will overtake that of games on the App Store by 2024, while non-game app spend growth will surpass growth from mobile games on Google Play. Subscription economy market value due to reach $275 billion globally in 2022.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Chief Martec

APRIL 7, 2022

Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. Yes, we’re living in a multiverse, Spider-Man. They’re primarily screen-based gaming worlds such as Roblox and Fortnite. hours a day on Fortnite and Roblox.

Real Estate 131

Real Estate Global Marketing PR CMO 131