Hubspot Marketing

MARCH 19, 2024

62% of marketers say AI and automation are important to their marketing, and they can help with most things, from running complex predictive analytics reports to personalizing marketing emails to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. Mobile Ecommerce & Mobile Marketing. Mobile apps and mobile browsing are other areas where digital marketing has had to adapt. As more businesses had success selling their goods and services online, others naturally followed.

Transform 83

Transform eCommerce Retail Entertainment 83

Pam Didner

AUGUST 16, 2020

If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. The product customization and usage model will dictate if you need a separate segmentation or not. Q4: What are the results of not having a content calendar? Chaos, unrealistic goals, missed deadlines?

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Content Marketing Institute

AUGUST 9, 2018

HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? 8 Ways Intelligent Marketers Use Artificial Intelligence. Using AI for personalization. And therein lies the most powerful promise of AI: to release marketers from the mundane to focus on more creative and fulfilling efforts.

Entertainment 62

Entertainment Retail User-Generated Customer Journey 62

Customers.ai

JANUARY 26, 2024

What is account-based marketing in the context of B2B? Account-based marketing (ABM) in B2B focuses on targeting specific high-value accounts rather than the broader market. It involves personalized marketing strategies and content tailored to the needs and characteristics of each targeted account.

CRM 111

CRM User-Generated Analytics Marketing 111

Duct Tape Marketing

MAY 19, 2011

Rohit Bhargava Rohit is a founding member of the Ogilvy 360 Digital Influence team , the world’s largest global network of social media strategists. His personal marketing blog called Influential Marketing has been recognized as one of the top 25 marketing blogs in the world and was featured in the Wall Street Journal.

PR 53

PR Marketing Marketers Global Marketing 53