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Big players vs. niche specialists: Choosing your martech vendors

Martech

Thus, they provide a large account team with clearly defined roles, including account executive, customer success manager, technical account manager, solution architect, etc. Thus, one person at a smaller vendor may have to fill the customer success manager and solutions architect roles, for example.

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How a three-word A/B test led to triple-digit conversion growth

Unbounce

Updated on March 5, 2024. Daniel Kim, Solutions Specialist at Unbounce In good hands After the initial setup Daniel passed the baton to Cecilia Drozdz, Customer Success Manager at Unbounce, to manage Going’s account moving forward. Here’s the best way to get results February 2, 2024.

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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Transform 113
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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. The following characteristics will separate the enterprise winners and losers at the end of 2024. The post MarTech in 2024: Who will be the enterprise and vendor winners and losers? Get MarTech!

Transform 101
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How to Become a Fractional CMO

Duct Tape Marketing

The key to successfully managing this type of schedule? Having excellent project management skills and being able to prioritize tasks effectively across all your clients’ projects. This means you can set hours that suit your lifestyle and work with multiple companies at once.

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22 Proven Content Marketing Examples to Inspire Your Strategy

Backlinko

Further reading: 12 Content Marketing Trends That Will Continue in 2024 4. For example, they created an Instagram reel sharing a funny conversation about a product feature between a sales rep, customer success manager, and prospect. And write a blog post with an intriguing angle to capture this existing interest in the topic.