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7 Ways to Improve Your Conversion Rate in 2024

Aspiration Marketing

If you struggle to gain those conversions, read on to find seven ways to improve your conversion rate in 2024. However, not every business is successful in achieving a good conversion rate.

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Surviving the 2024 Cold Email Regulations as an Email Marketer

Calvyn Lee Blog

The email marketing landscape is dramatically changing in 2024. In this comprehensive guide, I’ll break down the new 2024 email regulations, explain how each type of email marketer will be impacted, and provide actionable tips to keep your emails out of the spam box. Here’s what email marketers need to know: 1.

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50% of B2B marketers won’t reach 2024 goals

Martech

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.

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Google's March 2024 Core Update Targets Low-Quality Content

Aspiration Marketing

Their March 2024 core update and new spam policies mean one thing: it's time to ditch the shortcuts and focus on creating content that genuinely crushes it for your audience. Google's algorithm just got a significant upgrade! We're breaking down the changes to allow you to future-proof your strategy and dominate those search results.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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15 Most Impactful Sales Channels Online for 2024

Aspiration Marketing

Using the right sales techniques, building a sales funnel, and perfecting your product are all important for success in 2024. But in order to succeed, you need to choose the right sales channels.

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Google August 2024 core update rolling out now

Search Engine Land

Google has released the August 2024 core update, which will take about a month to fully roll out. “Today, we launched our August 2024 core update to Google Search. . “Today, we launched our August 2024 core update to Google Search. What Google said. ” Guidance updated. Other updates. Why we care.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

📆 June 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Key takeaways include: How to create compelling QR code campaigns that captivate ✨ How to integrate QR campaigns with digital marketing analytics to track effectiveness 📈 How to leverage insights to refine marketing strategies 🎯 and more! Save your seat today!

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

📆 April 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST You won't want to miss out on these insights!

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

📆 September 19th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST Register today to save your seat!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Register today to save your seat!

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

📆 July 11th, 2024 at 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST You will learn: What a press release is and isn't for 👍 What to include in a well-written release 📝 The best methods to pitch your news to journalists 🗣 Other ways you can repurpose your release ♻️.and Register today to save your seat for this session!