The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. It also opens up access to new markets, boosts brand awareness and generates more leads. Some key metrics include follower growth rate, engagement rate and conversion rate.

Management 101

Management B2C User-Generated Communications 101

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. It also opens up access to new markets, boosts brand awareness and generates more leads. Some key metrics include follower growth rate, engagement rate and conversion rate.

Management 72

Management B2C User-Generated Communications 72

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. No surprises there. A strategy is just the opposite of randomness.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111