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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Customer experience. In particular, heightened advertising in ecommerce settings is set to drive this trend. Workplace impact. Employment.

Advertising 52
Advertising Advertisers Retail Shoppers 52
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Why we care about B2B marketing: A guide for marketers

Martech

APRIL 15, 2022

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. This helps brands craft better customer experiences and reduce churn. trillion by 2026. More efficient programmatic advertising. Account-based marketing.

B2C 119
B2C Marketing Automation Platform Gen Z Whitepaper 119
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