2026, CMO and Customer Acquisition

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Customer retention and brand value metrics hit two-year lows.

Transform

Transform CMO Key Performance Indicator Customer Acquisition

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. ” Marketing budgets now equate to just 6.4% of revenue.

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Marketing Pro Pulse

Marketers Claim a Broader Role and Increased Influence Amid Pressures

Stats roundup: the impact of Covid-19 on marketing & advertising

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