Marketing Insider Group

SEPTEMBER 2, 2020

To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value. Customer acquisition cost. Together, CMO and CHRO leadership can: Leverage marketing skills to attract talent for all positions.

CMO 133

CMO Finance Key Performance Indicator Transform 133

OnDemand CMO

DECEMBER 19, 2023

This raises the crucial question: What is the optimal balance between acquisition and retention marketing efforts? Customer acquisition costs (CAC) and customer retention costs (CRC) can vary significantly across different industries and businesses.

Customer Acquisition 68

Customer Acquisition Customer loyalty Marketing Marketers 68

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 123

Transform CMO Customer Acquisition Finance 123

Hubspot Marketing

SEPTEMBER 26, 2022

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play? HubSpot CMO Kipp Bodnar way to differentiate yourself from the competition. You establish yourself as an industry thought leader.

Customer Acquisition 113

Customer Acquisition CMO User-Generated Education 113

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? When the CMO wants a tweak that can be made internally, it might not make sense to send the video back to the agency or creative team.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Deep emotional connection A few years ago, I received an email from a blog reader: “I’ve been reading your blog for three years. It led me to buy your latest book, and it is the best business book I’ve read in the last ten years.”

Transform 114

Transform Thought Leadership CMO Entertainment 114

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Customer Acquisition Cost (CAC). The CAC looks at how much it costs to convert a lead into a customer. Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers.

Thought Leadership 102

Thought Leadership Customer Acquisition Key Performance Indicator Price 102

Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. Companies must aim to optimize the relationship between sales and marketing teams and re-frame the ways they think about each other,” explains Rashmi Vittal, CMO at sales software firm Conversica. . But developing new APIs is only half the battle.

Customer Acquisition 111

Customer Acquisition CMO Acquisition Marketing Communications 111

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. The customer experience across your digital and physical channels is not personalized and disjointed. The cost of new customer acquisition is too high and you want to focus on retention and growing share of wallet.

CRM 92

CRM Customer Acquisition CMO eCommerce 92

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it. Bodnar says.

Customer Acquisition 91

Customer Acquisition User-Generated CMO Transform 91

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander. Example of an Apple Rose Beauty welcome email.

Transform 88

Transform CRM Email Marketing Retail 88

Econsultancy

DECEMBER 20, 2021

Sometimes, it has been relatively straightforward to determine how these will affect purchasing habits, but more often than not, marketers have needed reliable real-time sources of customer data to understand what these trends mean for their brand and how they can position themselves to take advantage.

Customer 52

Customer Customer Acquisition Retail CMO 52

Econsultancy

JANUARY 21, 2022

According to a recent survey by the CMO Club , more than three quarters (77%) of CMOs said they are investing more in zero-party data sources to acquire and retain customers. With zero-party data, you do not need to infer; you simply ask consumers questions to which they provide answers.

Shoppers 52

Shoppers Customer Acquisition CMO Direct Marketing 52

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Try it for free today. Get Started.

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. It is also a great way to reward referrals and customer advocacy.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Marketing Insider Group

SEPTEMBER 1, 2020

These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost , Pipeline , Revenue , Customer Retention , Churn etc. In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that. There’s no right or wrong.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers Customer Acquisition 97

Marketing Insider Group

APRIL 26, 2021

Use consumer behavior data to employ new strategies that connect directly with your customers. location data or online traffic patterns) to increase engagement and customer acquisition. This connection will play directly into creating a relevant customer experience.

Marketing 140

Marketing Marketers Customer Journey Communications 140

CXL

NOVEMBER 23, 2022

Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills. Daniel Layfield.

Law 78

Law Transform Marketing Marketers 78

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 113

CMO Customer Acquisition Transform User-Generated 113

Duct Tape Marketing

NOVEMBER 9, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. And at the end of that exercise, the CEO or the CMO marketing director stands up and says, Okay everybody, let's get it done.

Real Estate 73

Real Estate Price Marketing Marketers 73

CXL

JULY 21, 2022

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. Are your buyers individuals making their own decisions (e.g., retail consumers or companies of one), or do they buy in teams? Who are you marketing to at each stage?

Customer 99

Customer Customer Journey Non-Profit Marketing 99

CXL

MAY 27, 2022

They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. By helping people hone their superpowers, DGMs don’t simply add names to lists; they keep prospects moving towards the sale. Where does a demand generation manager fit into an organization?

Management 79

Management User-Generated CRM Inbound Marketing 79

The Social CMO

JANUARY 6, 2022

In fact I’d say that many marketers are missing out on key branding and customer acquisition opportunities by not taking advantage of this annual event. For the first time in 30 years I decided to venture down in search of effective examples of experiential marketing and there were many to be found.

Food 52

Food Customer Acquisition Price Branding 52

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. reporting gains and 28.4% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Although ChatGPT is limited to data before 2022 at this point, this summary gave me a valuable overview that definitely prompted some ways I could guide my client.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Search Engine Land

MARCH 8, 2023

When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. Poor emphasis on revenue This is perhaps the most crucial element when sending an SEO report to your CMO. Highlight the impact of SEO on key business metrics, such as website traffic, revenue, and customer acquisition.

SEO 100

SEO Customer Acquisition CMO Communications 100

Calvyn Lee Blog

JANUARY 24, 2023

G2 customers see massive results in increasing conversions and lowering customer acquisition costs (CAC) when they plug this high-quality intent data into their LinkedIn campaigns. So rather than targeting an entire marketing team, for example, you’d only target the Director, VP, and CMO. Who uses buyer intent?

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Marketing Insider Group

MAY 11, 2020

Customer acquisition costs (CAC): Calculating the CAC for each campaign provides key insights on how to streamline operations to reduce it. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative.

Content Marketing 64

Content Marketing Thought Leadership eCommerce Marketing 64

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.” ” Source: Shachar Radin Shomrat.

Health 113

Health User-Generated Customer Acquisition SEO 113

Litmus

AUGUST 3, 2021

in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4%

Marketing Mix 91

Marketing Mix Customer Acquisition Customer loyalty CMO 91

Businesses Grow

DECEMBER 18, 2023

The CMO of this company needs to re-think everything, including strategy, messaging, and agency relationships. By the way, this brand was in the news a few months ago for an insensitive marketing blunder. People seemed to largely overlook it because of the goodwill attached to the popular brand. Need a keynote speaker?

Branding 116

Branding PR CMO Education 116

Martech

FEBRUARY 13, 2023

An organization that gets PLG right will have its user/customer acquisition, expansion, conversion, retention and even development priorities driven primarily by customer usage and the product. Marketing Marketing responsibilities must be well defined at every stage of the user-customer-account relationships.

Product 102

Product User-Generated Non-Profit Transform 102