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Why we care about B2B marketing: A guide for marketers

Martech

APRIL 15, 2022

This helps brands craft better customer experiences and reduce churn. trillion by 2026. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. What are the types of B2B marketing platforms and software available? Account-based marketing: A snapshot.

B2C 118
B2C Marketing Automation Platform Gen Z Whitepaper 118
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%.

Advertising 52
Advertising Advertisers Retail Shoppers 52
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