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How much marketing analytics do you really need?

Welcome Software

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% of company revenue in 2021 to 9.5%

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Ascend2) Marketing Automation Stats The global marketing automation market is projected to reach $13.71 Polaris) Hubspot leads the marketing automation software market with a 37.5% market share. Datanyze) Global programmatic advertising spending is projected to reach $724.84 billion by 2026.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.