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What is a digital events platform and how can it help you?

Martech

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. What is a digital events platform?

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March.