Martech

AUGUST 15, 2023

His interests range from fintech through digital transformation and customer experience with a focus on CDPs. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space.

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Transform Thought Leadership Health Analytics 98

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Maximizing Registrations and Attendance for Events. Audience segmentation.

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Transform Thought Leadership Health Event Marketing 174

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

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Transform Communications Education Global Marketing 127

Martech

MARCH 30, 2022

Nearly all Hollywood releases had to adjust their 2020 schedules, but now they’ve added virtual and hybrid events to their marketing strategy, embracing the same transformation as many organizations that have helped virtual events establish themselves as a channel. You need to have options as marketers,” said Blair.

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Transform Event Marketing Digital Marketing Product 98

SocialPilot

JANUARY 26, 2024

.” AI Prompts For Email Marketing With more than 4 billion people using emails across the globe, there is an enormous amount of potential for AI in email marketing. While running email campaigns, I use AI to transform my email copies and make them more persuasive.

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Transform User-Generated Marketing Marketers 77

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement.

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Transform Education Analytics Promotion 145

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. Think in terms of what you can do to translate and transform these elements to be account-specific kinds of support.”.

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Customer Transform CRM Email Marketing 109

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

There’s a whole slew of special events at Ad Week , but only this one will literally rock. How about the official Acxiom/Ad Week networking event ? Maybe t he Angry Birds Transformers Party. Event Marketing b2b Consumer' Need something a little quieter? Something weirder? You can’t lose.

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Transform Thought Leadership Event Marketing Traditional Marketing 134

Marketing Insider Group

JUNE 9, 2020

marketing approach from creative brand advertising towards business growth and satisfying customer needs better. As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business. Rather, they wanted to change their. Coke was not the only brand that ditched its CMO in recent years.

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CMO Transform Advertising Advertisers 120

Hubspot Marketing

NOVEMBER 8, 2023

The folks at Snarkitecture transformed an empty industrial space into two identical, monochromatic rooms — one white and one pale pink ‚ leaving the focus on two racks of minimal clothing. The reflected space "creates an unexpected and altered world for visitors to experience and share. " ( Image Source ) 8. 220 36th St.

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COS Food Transform Direct Mail 103

Marketing Insider Group

JULY 29, 2021

Hodak has spent decades researching how customers are transformed into brand evangelists, effectively serving as unpaid cheerleaders in their personal circle of influence. She does this by first identifying every touchpoint a client has with a brand and then seeking to optimize every step in a customer’s journey.

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Transform Customer loyalty Customer Journey Customer 126

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Everyone is now trying to read the future of events with marketers reluctant to abandon the huge reach of virtual but missing the true connections of in-person.

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CMO Event Marketing Global Marketing Marketing 98

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

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CRM Event Marketing Management Transform 114

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

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Event Marketing Communications Transform Customer 98

Adobe Experience Cloud Blog

APRIL 15, 2015

Marketing Transforms. Engagement Marketing Event Marketing b2b Consumer' While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. 6:30am Fun Run along the Embarcadero!

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Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 12, 2017

Also, field events provide them with an excuse to pick up the phone and engage them with a valuable offer: Salesperson: “Hey Susie! We’re hosting a luncheon in a couple weeks featuring three CMOs who will be telling stories of how they’ve transformed their marketing organization to increase ROI tenfold!

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Thought Leadership Transform Food Education 128

Hubspot Marketing

MARCH 9, 2023

Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. Instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. Explain what the change is, why it was made, and how it benefits the user.

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PR Transform User-Generated Promotion 145

Martech

AUGUST 2, 2022

In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform.

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Product Life Cycle CRM Marketing Automation Platform Customer Journey 124

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

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Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. It depends how good you make it.

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PR Transform Logistics User-Generated 134

Marketing Insider Group

JANUARY 29, 2020

A great speaker can transform your event from something mediocre into a memorable experience for years to come. But, how do you attract these popular speakers to your next event? You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard.

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Transform Entertainment Education Place 103

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns.

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Direct Mail Customer Acquisition Marketing Marketers 121

Marketing Insider Group

DECEMBER 10, 2019

With today’s data analytics giving event planners the ability to look into everything from social media likes to online behavior and demographics, there is really no excuse for not digging into that data to find registered attendees’ preferences and pain points. Keep that data in mind as you sift through potential speakers.

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Transform Analytics Place Marketing Strategy 78

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business.

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CRM Inbound Marketing CMO Management 110

Set Up

MARCH 19, 2024

When I went to college, I studied marketing because it was the program that allowed me to incorporate both passions. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. And now I have a method.

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Transform PR Marketing Marketers 105

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

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PR Marketing Marketers Promotion 52

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance.

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Transform CMO Food Succession Management 111

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

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Transform Thought Leadership CMO Marketing 96

Martech

SEPTEMBER 29, 2021

Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ). I always try to step back and appreciate how radically different digital transformation makes everything. If you are in event marketing, you can do account-specific events,” she explained. “If

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Transform User-Generated Digital Marketing Price 112

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. What is a digital events platform?

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Event Marketing Transform User-Generated Management 127

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events.

Food 112

Food Thought Leadership Manufacturing Analytics 112

Martech

DECEMBER 8, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are one-on-one meetings back? If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

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CMO Digital Marketing Marketing Strategy Management 102

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. But it has truly transformed how we do business. #3

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Transform B2C Direct Mail Food 59

Hubspot Marketing

JUNE 24, 2022

Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. See firsthand how HubSpot can transform your nonprofit organization. Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness.

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Non-Profit Inbound Marketing Education Transform 145

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Product-specific information?

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Transform Event Marketing Marketing Marketers 131

Marketing Insider Group

FEBRUARY 12, 2020

This event focuses on leadership skills for CIOs with three different tracks to follow. February 23-25, Phoenix, AZ.

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Place Transform Entertainment Food 21

Vertical Response

APRIL 12, 2024

The Digital Marketing Revolution The emergence of the digital era has brought a revolutionary change in the marketing industry, allowing businesses to connect with global audiences via the internet, websites, and online ads. Moreover, event marketing adds an element of excitement to the marketing mix.

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Marketing Strategy Branding Market Segmentation Marketing Mix 53